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Business Research Guide: Marketing

Welcome to the ACT Business LibGuide! Here you will find Business-related information and resources for your class assignments and projects.

Top ranked e-journals in Marketing

Suggested books/e-books

Marketing genius by Fisk, Peter.

Scenarios in marketing: from Vision to Decision by Ringland, Gill.

The future of relationship marketing by Bejou, David.

Quantitative Modelling In Marketing And Management (Second Edition) by Moutinho, Luiz.

The History Of Marketing Science by Neslin, Scott A.

Marketing with Social Media by Thomsett - Scott, Beth C.

Journal Rankings List

Journal Rankings List in Marketing in 2017 by SJR- Scimajo Journal and Country Rank.

Marketing

Useful tools for Marketing

  • Advertising

  • Consumer Analysis Resources

  • Market Specific Handbooks

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