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Business Research Guide: Marketing

Welcome to the ACT Business LibGuide! Here you will find Business-related information and resources for your class assignments and projects.

Suggested books/e-books

Marketing genius by Fisk, Peter.

Scenarios in marketing: from Vision to Decision by Ringland, Gill.

The future of relationship marketing by Bejou, David.

Quantitative Modelling In Marketing And Management (Second Edition) by Moutinho, Luiz.

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail by Angeline Close Scheinbaum

Marketing with Social Media by Thomsett - Scott, Beth C.

Review of Marketing Research by Malhotra N.K.

Top ranked e-journals in Marketing

Journal Rankings List

Journal Rankings List in Marketing by SJR- Scimajo Journal and Country Rank.


Useful tools for Marketing

  • Advertising

  • Consumer Analysis Resources

  • Market Specific Handbooks

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