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Business Research Guide: Marketing
Welcome to the ACT Business LibGuide! Here you will find Business-related information and resources for your class assignments and projects.
Find new job opportunities, develop new skills through an extensive series of Best Practices articles, track trends in the marketing profession through a variety of AMA member publications, subscribe to the newsletter, keep networking skills up-to-date.
The Marketing Network is part of the Social Science Research Network (SSRN) which is devoted to the rapid worldwide dissemination of social science research and is composed of a number of specialized research networks in each of the social sciences.
Netherlands Marketing company that uses 8,000+ trend spotters scan the globe for emerging consumer trends. Resulting in free Trends Briefing monthly. Briefings are varied in scope and illustrated with photos of relevant examples. There is a also a index that goes back to 2008. Signing up the Trends Briefing is free, other materials from this website are fee-based.
In conjunction with The Financial Times, Bloomberg and Datamonitor, Millward Brown Optimor has developed the BrandZ Top 100 Most Powerful Brands. At its simplest, brands that have more loyal customers have higher values, and brands with high voltage are likely to have much stronger growth prospects.
A wealth of information including reports, data, and analysis under Markets and Stations, Media Comparisons (includes all types of media including social media), Research, Industry Trends, and Political (covers political ad spending and presidential campaigns).
Provides downloadable profiles of cable networks that include data on viewership demographics and lifestyle. Network profiles can also be browsed by multicultural groups, demographics, sports categories, gender, and programming.
The consumer expenditure survey provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Provides updated data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. Useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.
GMID provides marketing data and reports on countries, companies, markets, and consumers internationally. It covers consumer market sizes; forecasts; consumer lifestyles; company share and brand share data; market analysis and industry reports; and comments on demographic, economic, social and political issues; global market trends and outlook etc. Industries covered include alcoholic drinks, automotive parts, consumer electronics, DIY, eyewear, food, health and wellness etc.
Use the Consumer / Lifestyle database for market research, and to understand the buying habits of groups of consumers. Consumers are rated on purchase preferences across nineteen categories and several dozen sub-categories. Ratings are based of on frequency rates (how often purchases in a category are made) and volume (how much is spent in a given category). Data is compiled from multiple opt-in resources, and results are a blend of purchase preference information with household and census type data.
SimplyMap is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Demographic, income, and expenditure data can be searched by state, county, zip code, and census tract. Available reports include summaries, comparisons, rankings, and maps.