Small Business & Entrepreneurship Guide
An in-depth resource guide from the Business Reference and Services Section (BRASS) of the Reference and User Services Association (RUSA) of the American Library Association (ALA).
This guide covers aspects of small business and entrepreneurship information that are most commonly sought after by library patrons. This includes the following:
*this guide was taken by BRASS
A good place to start for company information is the company's own website. These can be either:
1) The 'brand' website, this is primarily used to promote the business to the customer so has an advertising focus. e.g shop with online payments for services and goods.
2) The 'corporate' website, which is primarily for other businesses, newspapers, the media and students/staff doing research. You'll find annual reports, corporate information and lists of key members of staff.
Demographic tools/ Geography Based Market Research: